Marketing for Nice People

Marketing for Nice People is a course for small business owners given by Naomi from IttyBiz and Sonia from Remarkable Communications. It covers lead generation, conversion, pricing, personal relationships and referrals. It is intended for established businesses who already have products and sales, but need to tweak their marketing materials to improve effectiveness.

• “To use Sonia’s adorable expression, this is not “magic beans”. It’s not a wand. It’s just simple tweaks, taught by people who have done it enough times to know what you should do and what you shouldn’t. Simple. Pretty painless. Not too scary.”
• “The most easily explainable reason people aren’t buying is… they don’t like you.
  It’s not that they despise you. They don’t detest you. They don’t care enough to hate you.”

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