Marketing for Nice People is a course for small business owners given by Naomi from IttyBiz and Sonia from Remarkable Communications. It covers lead generation, conversion, pricing, personal relationships and referrals. It is intended for established businesses who already have products and sales, but need to tweak their marketing materials to improve effectiveness.

• “To use Sonia’s adorable expression, this is not “magic beans”. It’s not a wand. It’s just simple tweaks, taught by people who have done it enough times to know what you should do and what you shouldn’t. Simple. Pretty painless. Not too scary.”
• “The most easily explainable reason people aren’t buying is… they don’t like you.
  It’s not that they despise you. They don’t detest you. They don’t care enough to hate you.”

The IttyBiz SpeakEasy is a membership site based on the IttyBiz blog, which focuses on marketing advice for very small businesses. It covers information on starting an online business, working from home and blogging. The SpeakEasy includes weekly telesminars that sometimes feature guest experts along with Naomi, a semi-active forum and personal email access to marketing goddess Naomi.

Blogger Naomi is known for cursing like a sailor and telling it like it is. She routinely partners with other members of her niche including Dave Navarro and Havi Brooks for her array of information products.

Despite writing about how to make money online, reading her material doesn’t make you feel sleazy or inadequate. Her plain spoken and honest style make her both easy to understand and also accessible.

Bonus points for getting decent discounts on the wide array of other IttyBiz products.

Purpler Cows: How To Out-Seth Seth Godin

How To Write Good Copy and Not Turn Into an Asshole with Guest Expert Sonia Simone

Planning Your Launch with Dave Navarro, The Launch Coach